When New York legalized gay marriage on July 26th, 2011, the market for men’s wedding rings exploded. As well as citizens of New York, couples from all over the US could make the trip to legalize their same sex union, as there is no marriage license required in New York.
The buying power of the gay population is of great interest to commercial enterprises, as it is expected to surpass $835 billion this year. Witeck Combs wrote:
“As trendspotters, we see marketers hungry to acquire more appreciation of gay America’s economic standing, as well as more sophistication about what makes gay households like and unlike other households,” said Bob Witeck, CEO of Witeck-Combs Communications.
For some jewelry manufacturers this was a new opportunity, but their lines of men’s wedding rings were not as extensive as this new client base required. Advertising took a detour to promote wedding ring styles supposedly created especially for gay customers, and companies rushed these new models into stores.
On the other hand some companies were more than ready for this new wave of customers seeking out high quality men’s wedding bands. For example, one forward thinking Canadian Jewelry manufacturer was already offering designer men’s wedding bands that are attractive to both heterosexual and gay men.
For gay couples who have not yet been able to make the trip to New York for a formal ceremony, rings such as their diamond and platinum or 18k gold rings are perfect as promise rings and engagement rings. Given that these are high-end luxury rings, the versatility of their design is very advantageous. The ring simply takes on the status of the couple.
These are rings for men of discerning taste who recognize the intricate styling and artistic/architectural structure of each wedding band. Ranging from an interlinking monochromatic design to the a unique ring that was the JCK 2011 Platinum Awards winner for best Platinum Wedding Band, the designs progress from super masculine to diamond encrusted bands and on to two toned rings.
From its inception collections such as this have established a solid clientele among the male corporate groom to be, or the gay man seeking to make a commitment to his same sex partner. Now that gay couples are able to establish the same legal ties as all other couples, it makes sense to invest in a high end designer ring, announcing their marriage in style.
You can get more information about MENS DESIGNER RINGS,Luxury wedding band by visiting Carlex Collection
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